I. IntroductionThis essay aimed to evaluate and critique the article written by Geoffrey Williams and John Zinkin. It was divided into seven parts. First, I would briefly introduce the topic of the essay and then give the description of the article being evaluated. Next, the theory and literature would be evaluated, highlighting the theoretical frameworks used by the authors in developing the paper. The research design and approach would come in part four, in which I would explore the research design and methods and discuss the advantages and limitations. Then, the advantages and limitations of the research design and approach will be presented, and finally will come the suggestions for alternative research strategies/methods and the conclusion.II. Brief description of the article evaluated The authors first gave an introduction and the objective of the article which explores the relationship between attitudes towards corporate social responsibility (CSR) and cultural dimensions of commercial activity of Hofstede & Hofstede. The authors noted the limitations of current studies that only analyzed CSR within a single country or cultural group, so they attempted to research this area by considering the issues in more than one country. has been classified into four distinct models: instrumental and private wealth creation models, political and social models, integrative models of social demands and ethical models. And these approaches were respectively mapped into Hofstede’s dimensions. Then, five propositions based on Hofstede's dimensions were developed and their authors discussed the impact on the propensity to punish companies with irresponsible behavior. In the following...... middle of article ...... successful designs for social and economic research. 2nd ed. London: Routledge. Coutrot, T. (1998). "How do institutional frameworks affect industrial relations outcomes? A micro-statistical comparison between France and Great Britain", European Journal of Industrial Relations, 4(2): 177-205. Hofstede, G and Hofstede, J. -G. 2005. Cultures and organizations: software of the mind. New York: McGraw-Hill. Lowe, KB and Gardner, WL (2000). "Ten years of The Leadership Quarterly: contributions and challenges for the future", The Leadership Quarterly, 11 (4): 459-514.McCall, MJ, (1984). “Structure Field Observation,” Annual Review of Sociology, 10:263-82. Parasuraman, A., Grewal, D. and Krishnan, R. 2004. Marketing research. Boston: Houghton Mifflin. Saunders, M., Lewis, P. and Thornhill, A. 2007. Research methods for business students. 4th ed. London: Prentice Hall.