Culture theory is a societal theory that studies the long-term personal effects of media television. Cultivation theory states that the more time the masses spend in the world of television or media, the more likely they are to believe in the elite realism presented on television. Cultivation leaves people with an erroneous perception of what certainly exists in the world. The theory is developed by George Gerbner and Larry Gross. The theory of culture is derived from several large-scale research studies carried out as part of an overall research project called “Culture Indicator”. The goal of the Cultural Indicators project was to identify and track the cultural effects of video on audiences. They were concerned about the effects of television programs, particularly violent programs, on public attitudes and behaviors. Gerbner said it was the general concern about the effects of television on the public. The theory clearly argues that the cultivation effect only occurs after long-term cumulative television viewing. He claimed that because television contains so much violence, people contribute the most time watching television. He postulates that television is a means of mass communication. 24/7, the television is an essential member of the household, with virtually unlimited access to every member of the family. He compared the power of television to the power of religion, asserting that television was to the innovative society what religion once was. Gerbner set out to formulate a new approach to mass communication, to learn a fundamental measure of communication, an approach focused on taking into account mass human activity itself. According to Miller, cultivation theory was not well developed for studying targeted and specific effects. This theory has several...... middle of paper ......y helps in understanding how a person's conceptuality is shaped or sometimes it is distorted by the media. Cultivation theory indicates that over time, media uses will cultivate a strong view of the world among users. In this researcher, he actually tries to explain how media can be a source for changing perceptions, behaviors, language and attitudes. FM RJ has a great influence on the youth of Pakistan. The new generation is big fans of RJs, young people idealize them as advisors. But RJs spoil young people's conceptions of language. There is no doubt that English is an international language, but the use of slang version of English affects the Pakistani youth. RJs are persuaded to use and speak English slang words instead of Urdu. Consumers who regularly listen to FM are greatly influenced by this perception of the use of slang words in their language..