We live in a time of heavy advertising in the United States of America. We are bombarded with advertisements everywhere we go. Advertisements tell us how to manage our lives. They tell us how to dress, eat, drink, how not to feel depressed, how to feel more socially acceptable and of course, they tell us what the "best" products to consume are. Advertisements are distributed through radio, magazines, billboards, newspapers, television, Internet, schools, bookstores and many other sources. Advertisements are everywhere and they all have one simple goal: to sell people things or ideas. It's no surprise that advertising consumes all facets of media and affects everyone, young and old. It's almost impossible to go anywhere today without seeing some sort of advertisement that wants to get our attention. In this article, however, I do not intend to explore how the advertising industry targets the entire population. Instead, the purpose of this article is to critically analyze the article “Children and Advertising” by Dale Kunkel, in which he exposes the advertising industry. This essay will analytically discuss how advertising is delivered to children, how children are influenced by the advertising market, and what has been done to control this problem. Finally, I will mention what might be missing from the article. The advertising industry, one of the largest and most profitable industries in the world, views children as an easy target. Since children are exposed to television from a young age and do not have the ability to identify or understand an advertisement, they quickly become vulnerable to advertising. The advertising market takes advantage of children's ignorance by playing with their emotions. According to Kunkel, in 1998, research in the middle of the paper was established to address the problem, although it failed to include other possible solutions. After reading and critically analyzing this article, I learned that advertisements directly affect our children, whether the intentions of the advertising industry are intentional or not. I certainly agree with the author that children are very vulnerable to this giant and lucrative market and that we as a society should protect our children. Although I don't have children myself, I have experienced many aspects of how television advertising easily influences children. For example, I have seen children go to the mall or supermarket and get excited when they see products shown in TV commercials. This article gives me food for thought: how our children and the rest of the population are influenced by the advertising market which, in turn, shapes our society..