Market Research – The Global ScenarioMarketing research is an essential part of any marketing intelligence system and helps improve management decision-making by providing relevant, accurate information , accurate and timely. Each decision that poses unique information needs and associated strategies can be developed based on the information gathered through marketing research in action. Too often, marketing research is seen as limited to collecting and analyzing data that others can use, but it is nevertheless very useful. Businesses can gain and maintain a competitive advantage through the creative use of this information in the marketplace. Thus, marketing research can be defined as the decisions made on the basis of input information and not as a simple evaluation of these decisions. However, this research alone does not guarantee success. Decisions made in marketing involve issues ranging from fundamental changes in the business, to the decision to enter new markets and expand, to the tactical question of the best ways to keep store shelves and occupy most of the visibility. The context of these decisions is the market planning process, acting successively through four stages: situation analysis, strategy development, development and implementation of the marketing program. It serves as a contribution to the assessment of the situation. As we have observed, intelligent use of market research is the key to business performance and hence, at every stage, it has made a significant contribution to the growth of the business and helped to maintain it in a constantly evolving market. Market research is not an immediate or clear solution. a path to find a solution to all management problems but an effective tool to learn the scenario. A manager who...... middle of paper...... her. Today, not only multinationals and large Indian companies order market research, but many Indian companies as well as mid-sized Indian family businesses also order market research. Why do mid-sized and family businesses want to commission market research? This is because there is a lot of awareness about the value and usefulness of market research and the market for most products and services is very competitive in the Indian market. Many companies understand the need to make better business decisions in the Indian market through market research. The Indian market research industry is now estimated to be around Rs. 4,000.675 cr. Since the Indian market research industry is still very small compared to the Indian advertising industry, estimated at Rs. 16,300 cr. However, the growth of the Indian market research industry over the last 20 years has been enormous..