IntroductionThis report will study Virgin Galactic and how it achieves high customer satisfaction and competitive advantage while examining the management of its service operations and study how it all works and how they affect customer satisfaction and their competitiveness. advantage.Virgin Galactic is an organization that is part of the Virgin Companies; it is one of the last projects undertaken by Richard Branson. "It was founded by Richard Branson in 2004... and launches a rocket full of paying customers that roars to the edge of space before coming back down." (The Guardian, 2014) Service Operations Concept “The service concept plays a key role in the design and development of services. It defines the how and what of service design and helps connect customer needs to the organization's strategic intent. (Goldstein, 2002) Hesket (1986) defines the concept of service as how “the organization would like its services to be perceived by its customers, employees, shareholders and lenders”. This means that the organization wants itself and the goods and services it sells to be seen by the people involved in the organization. Burt Rutan founded SpaceShipOne, with his company Scaled Composites, which “developed” a model of the ship (Virgin Galactic, 2013). Its scale won the Ansari X Prize, as well as $10 million for being the "world's first privately developed manned spacecraft." (Virtuoso, 2014) It allows customers to experience space travel and tourism in a whole new way, at a much lower cost than its competitors. Virgin Galactic's website states that "the spacecraft is designed to take six customers on suborbital spaceflights." "(Virgin Gal...... middle of document ......ionThis report covered the management of Virgin Galactic's service operations, including elements such as quality, corporate social responsibility and supply chain management. Virgin Galactic continually develops its ideas and continues to look for ways to improve the way they do things (Virgin Galactic, 2014). is such a new concept that it does not yet have many competitors, which allows it to take over the market and manage things that no other organization has been able to accomplish or offer. to its customers As a result, this makes the organization unique, helping to achieve high customer satisfaction due to the uniqueness of the service provided what they have undertaken is very new, so as with anything new, there. always has room for improvement and modification of things..