I. Case Summary/IntroductionThe case explains the unique currency exchange challenge faced by automobile manufacturers Hyundai and Kia. Both manufacturers rely heavily on the sale of their vehicles in the United States. In 2006, when the value of the South Korean currency rose and the U.S. dollar fell, vehicles sold in the United States were no longer worth as much when profits were converted back to won. Despite growing sales, both companies posted a loss in 2006 due to this conundrum. To combat this, Hyundai and Kia have opened manufacturing plants in the United States. This allows companies to produce vehicles in either location, and production can be shifted depending on the value of currencies (Hill, 2011).II. Analysis of Case Study QuestionsCase Study Question 1: Explain how the rise in the value of the Korean currency, the won, against the dollar impacts the competitiveness of Hyundai and Kia's exports to UNITED STATES ? Hyundai and Kia depend on exports for a large part of their sales. They are therefore vulnerable to variations in exchange rates. When the won, the South Korean currency, laughed...