Table of ContentsTarget MarketMarketing SegmentationGeographic SegmentationDemographic SegmentationPsychographic SegmentationBehavioral SegmentationObjectivesA marketing plan is a formal business document that contains guidelines and objectives for a business entity. A personal marketing plan (PMP) is a lot like a formal marketing plan, but the proposed subject in this case is the individual. A PMP is a means by which one markets oneself to businesses by displaying one's unique qualities and attributes that give one the advantage over other individuals, as well as providing a general overview of how to market oneself for one's future career. This report is written in the hopes of providing valuable information to future employers and paving the way for my future career. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay I am currently a student at Appalachian State University working on my undergraduate degree in Risk Management and Insurance. Upon graduation in May 2020, I will pursue a career in risk management for large banks. During my stay in this specialization, I learned to love continuous innovation, change and I developed a desire to work in a competitive atmosphere. Target MarketMarketing SegmentationAccording to TrackMaven, marketing segmentation is the process of separating a potential market (in this case, an employer potential market) into different groups based on their unique characteristics (White, 2018). Each group should have very similar tastes in wants, needs, habits, and location (White, 2018). Dividing my market of potential employers into groups will help me market myself better to each employer rather than marketing one way to all. Geographic SegmentationGeographic segmentation is the process of dividing the market into different groups based on their. I am currently marketing myself to Boone, NC and the greater Charlotte area as I hope to secure a full-time position with a large banking entity in Charlotte. I am also willing to move outside of North Carolina if it is a last resort.Demographic SegmentationDemographic segmentation is the process of dividing the market into groups based on characteristics such as age, gender, income, social class, ethnic origin and place of residence (Blanc, 2018). I am a 19-year-old white female living in Boone, North Carolina, and I make approximately $12,000 per year. Psychographic SegmentationPsychographic segmentation is the process of dividing a market based on characteristics such as social class, lifestyle, and personality (White, 2018). ). I am currently considered a middle class person. My lifestyle can be considered moderately active and my personality can be described as reliable, sincere and passionate.Behavioral SegmentationBehavioral segmentation is the process of dividing the market into groups based on what they think about a product.Statement of assignmentKeep in mind: this is a sample only.Get a custom paper from our expert writers now.Get a custom essay“I am a dedicated and hardworking individual who strives to uphold the principles of integrity, of commitment and professionalism while providing the highest quality service to clients."ObjectivesTo establish myself within a large banking risk management team.Create lasting relationships between employees and clients.Be promoted to a management position in.