Alcohol and rape: two terms widespread on all American university campuses but which nevertheless seem hidden, masking their true omnipresence among students. According to a 2009 study on sexual assault on college campuses, 20% of female students will be victims of sexual assault before their senior year. The same study suggests that nearly 80 percent of these assaults involve alcohol (Krebs 640). With the rise of social media and provocative portrayals of women, a culture of indifference and denial dismisses this underground danger, turning a blind eye to its harmful effects on the individual, the community and society as a whole. There is a need for social change on college campuses that involves relevant social awareness and recognition among students, as well as a decrease in the destructive aspects of a masculine culture that enables contempt toward women. The feminist movement began in the late 19th century and has continued. over the years, defined in an explicable way by three waves. Although the feminist movement has had a profound impact on women's lives and great strides have been made toward equality, real problems remain (Shaw 19). Third wave feminism persists in an era of major gains in women's economic and professional power, but fails to actualize change in the sexism of our society. Students are acculturated to the dominant cultural ideologies and practices of the time before arriving at the university. Kilmartin views rape and other domestic violence as the worst symptom of a larger problem: a continuum of disrespect toward women. This continuum includes the display of negative attitudes by men through misogynistic jokes and demeaning pornography. Such analysis also highlights...... middle of article ......ard inhibits women from being treated fairly and finding dignity within themselves and not delving into too many drinks, which weakens their defenses and inhibitions. Third wave feminism thus changes our own personal feelings as women, because we have already made progress toward social and gender equality. We have the power, women just need to recognize and use these abilities. Works Cited Krebs, Christopher P., Christine H. Lindquist, Tara D. Warner, Bonnie S. Fisher, and Sandra L. Martin. “Female students' experiences of physically forced, alcohol- or other-drug-related, and drug-facilitated sexual assault before and since entering college.” Journal of American College Health 57.6 (2009): 639-49. Print.Shaw, Susan M. and Janet Lee. Women's voices, feminist visions: classic and contemporary readings. 4th ed. New York: McGraw-Hill, 2012. Print.