(Bamford and Forrester, 2010) posits in his book that there are four phases in the product life cycle. Every step of an organization is important and I will explain the use of a customer management (CM) service which was introduced in my previous job as a sales representative at a car dealership to allow us to track customers who visited the dealership. It was necessary to introduce a new and improved service to help the sales representative do their job better and track their progress. Basically, this improvement was achieved using the deployment of the quality function in relation to the low CSI score of customers on how the sales team was not following up adequately (Bamford and Forrester, 2010). Here is an application of each stage of the product life cycle;• Service Introduction: (Radnor, 2006) posits: “One way to improve the thought process within companies is to conduct an audit and use the results as a basis for improvement. through the development of an action plan. Customer Management (CM) is a system that was introduced to enable the sales team to connect their customers in one system, improve customer service, help organize their calendars with reminders and responses to emails, record phone calls and set up follow-up reminders with them.