Table of ContentsFactors as to why bullying occursSignificance StatementStudy Scope, Limitations and AssumptionsCases of Bullying in MalaysiaIn recent years, Malaysia has been shocked by a series of cases involving bullies. Some of these cases have resulted in physical violence, emotional threats and deaths. Bullying is explained as recurring and deliberate aggressive behavior in which progressive dominance exists between the victim and the bully himself. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Bullying is defined as aggressive behavior in children at an earlier age. Child victims, like the bully, can have a serious and lasting problem. Bullying can be physical or verbal, such as making threats, spreading rumors, and attacking someone physically or verbally. Several anti-bullying efforts have been developed and promoted at the school and community level. Research indicates that many of these programs are effective and share some common elements that can help reduce the frequency and impact of harassment. In Malaysia, we have seen many public service announcements regarding preventing or stopping harassment released across the country. They were distributed through all kinds of media, such as posters, billboards, social media, and television commercials, to name a few. All of these advertisements had the same goal, which was to prevent and stop harassment. In order to fully carry out his research, the researcher decided to link the subject of his thesis to the United Nations Sustainable Development Goals. The Sustainable Development Goals Report 2017 reviews progress towards the 17 goals during the second year of implementation of the 2030 Agenda for Sustainable Development. The report is based on the latest available data. It highlights both achievements and challenges as the international community moves towards fully realizing the ambitions and principles adopted in the 2030 Agenda. Although considerable progress has been made over the past decade in all development areas, the pace of progress observed in previous years is not sufficient to fully achieve the Sustainable Development Goals (SDGs) and targets by 2030. Time is therefore running out. Furthermore, as the following pages show, progress has not always been equitable. Progress has been uneven across regions, between genders and among people of different ages, wealth and locations, including people in urban and rural areas. Faster and more inclusive progress is needed to realize the bold vision articulated in the 2030 Agenda. Factors behind why bullying happens Bullying can come from many things. It is less demanding to judge activities than the intentions of a man's activity. It is also evident that thinking about why someone bullies another is new to that person. We can simply take a look at the instances of bullying frequency and piece together the reasons why. As Tenner (2013) states, one of the variables concerns pressure. Many students have not figured out how to deal with the weight of neglected desires (their own or those imposed on them), or lack the capacity to take care of an issue in their own lives. They express their discontent on those around them. The second factor is the impactmedia. Douglas Gentile of Iowa State University led another review, which could offer another approach for schools to help profile students who are likely to commit acts of force against other students. Gentile's survey included 430 children ages 7 to 11 (grades 3 to 5) from 5 Minnesota schools. He found that exposure to media savagery is one of six risk variables for anticipating subsequent hostility. Knowing which students are at risk for bitterness can help school officials distinguish which students may have a greater propensity to fight or scare others later in the school year. Gentile, who directs the Media Research Lab at Iowa State, says, "As you gain more risk factors, the risk of assault disproportionately increases." Having one or two risk factors is not serious. Children are resilient – ​​they can cope. You get to three and there's a big jump. When you exceed four risk factors, the risk increases at a much higher rate than expected. Brad Bushman, a co-author of the study and a former Iowa State psychology professor who works on the faculty of Ohio State University, says the effects of exposure to media violence can may actually be underestimated by previous scientific measurements combined with other risk factors. Their study is a first to combine various risk factors to predict future aggression among students. Furthermore, the students are not educated. According to Tenner (2013), sometimes a bully has not learned the right way to interact with others or the right way to get what they want. Teaching a child to talk to others and respect their boundaries is always important. Give them other ways to communicate. You can't change a person's behavior if you don't treat and change the cause of that behavior. Simply chastising a student for bullying without addressing their inner motivations and reasons for bullying leaves the student with the same means of “communicating” in future conflicts. When parents and teachers work to address the root cause of the problem, they are able to train students in new and alternative ways of handling problematic situations. According to Charlotte Mills (2015), “communicating with the target audience is similar in principle to storytelling. There is the presence of structure and features that not only captivate attention, but also completely immerse your audience in the story, leaving a lasting impression. These stories can be told in a variety of ways, including conventional or unconventional advertising, in-person brand experiences, and more. Certainly, in an era where sight and sound have become a primary advertising instrument, with credits to Any Appearance of Youtube, Facebook and Vimeo, advertising content aimed at a global market has never been so simple and convincing. The idea of ​​composing an interpretation of a story is challenging, but rewarding. It is regularly developed by a creative and dynamic team, translating model, statistical and psychographic data then suggesting imaginative elements to create a meaningful and moving passionate engagement. There are many elements to a decent promotion story. These come from everything from dialect to substance and the creation must convey the substance honestly. History brings great esteem to the viewing group, and with more and more individuals making informed choices when it comes to purchases, it is more vital than any othermoment in recent memory to be certified. As reported by Unicef ​​Malaysia (2017) during #WorldChildren'sDay reveals that In Malaysia, around 7 in 10 young people are very stressed by bullying, compared to only 3 in 10 in Japan or almost 4 in 10 in the United Kingdom. United. » This ensures that the main concern of children in Malaysia is The statistics of children worried and scared by bullying are high in Malaysia. As Tan Sri Lee Lam Thye (2017) says, “84% of children in Malaysia suffer from some form of harassment, of which 33% have been victims of bullying. victim of online bullying. As William Doraisamy (2017) stated, “many young people today are desensitized to media brutality.” This means that crude films and news about fearful attacks and wrongdoing have diminished life's self-esteem and feelings of concern for others. These hostile to social attributes are usually exhibited by the perpetrators, who often come from broken homes or homes where guardians have lost. control over their children or are completely misinformed about what their children do outside the home. Narrative-style advertisements should be introduced and used more often in Malaysia to enhance the sense of empathy between tweens and parents in Malaysia. Narrative advertising can educate the public through different means of bullying because previously anti-bullying advocacies were always done through direct campaign and awareness platform but none on education and prevention. With the use of narrative advertising, audiences are more susceptible to change. Statement of Importance It is very important to educate and overcome bullying at an earlier stage of life, in a subtle and calm manner. According to the Early Childhood Consultation Partnership, “When conflict arises, address the situation quickly and calmly, stopping any hurtful behavior or language. It is important to remain calm so that the situation does not escalate. Use a calm, gentle voice and position yourself at children's eye level. Not all parents are aware of the importance of shaping a child from an early age. In addition, this campaign, based on a narrative advertising approach, will help preteens become aware of the consequences of bullying and its impacts on other children. Apart from this, it will help reduce statistical data regarding bullying cases in schools and it will be easier for teachers and school officials to handle bullying cases. Many people can benefit from this research study. This research study can help and further educate the public about what bullying is, what should be done when a person is being bullied, etc. Children can be better prepared if confronted with a bully and can also teach parents how to manage their children and ensure they know and understand their children well. In addition to this, this research study can be contacted by higher authorities to implement a new law against harassment. In Malaysian law, there is no law against harassment. Based on the statistical data released by the Ministry of Education, Malaysia shows the difference and the number of reported cases of bullying reported more than 14,000 cases and were reported between 2012 and 2015. on physical bullying. Statistical data released by the Ministry of Education in 2013 on bullying cases in Malaysia showed 4,120 reported cases. In 2014, the number of reported cases of harassment was 2,825 andIn 2015, all 2,968 cases of harassment reported in Malaysia were cases of harassment involving physical bullying. Additionally, cyberbullying also shows a sharp increase every year. Among them, in 2012, the number of cyberbullying cases was 250 cases, increasing to 291 in 2014, and the number of cyberbullying cases increased by 338 in 2016, which indicates that the cyberbullying case is the leading cause of cases bullying in Malaysia every year. Scope, Limitations, and Assumptions of the Study Although the research appears feasible, it has some unavoidable limitations. First, this research is conducted in a limited time due to the time limit. There is not enough time to observe and analyze widely. Additionally, questionnaires distributed to people meeting the existing criteria are limited to the first 50 people meeting the criteria, aged approximately 10 to 15 years old and living in the Klang Valley. Second, the content of the questionnaire Limited research might affect the result, for example, it would be difficult for the researcher to organize tables and graphs. This article analyzes the human behavior of preadolescents in bullying behavior and the effect of narrative advertising in Klang Valley, Malaysia. The Klang Valley was chosen as the study area due to its phenomenal growth over the past two decades which has affected the school system as well as demarcation. This research will focus on the impacts of bullying and how to overcome it through education through narrative advertising. . The aspects considered in this research are the location of the research. This research will be carried out in Malaysia, more precisely in the Klang Valley, in the region of Selangor and Kuala Lumpur. This is because the target audience is easily found in the area and it is one of the main locations in Malaysia. Obviously, the Klang Valley is a good place for research and collection of data and information from the public. Apart from that, the age range of people will be pre-teens. According to Maïthé Levasseur (2007), ““Tween” is a marketing term used to describe preteens aged 9 to 14. Straddling childhood and adolescence, they have one foot in both worlds. When it comes to technology, they reign supreme: they are online longer, adopt and master new technologies more quickly than adults, and participate in a wider variety of online activities. In Canada, 85% of pre-teens have access to a computer, 82% to a video game console, 25% to an iPod or MP3 player and 16% own a cell phone (this figure rises to 26% among 12 at 14 years old). olds) » The target audience is pre-teens. In fact, they constitute the group of young people most involved in school bullying. The standards set for the respondent who lives in the Klang Valley region as the sampling method will be appropriate random sampling. The questionnaire will be distributed and distributed to the first 50 people meeting the standards. The following literature review aimed to better understand the influence of narrative advertising on preadolescent human bullying behavior. Several studies have been carried out by various researchers around the world on this subject. The following literature review is relevant. Life in Malaysia can be both a beautiful and stressful experience. Six years of primary school are necessary for young people in Malaysia. Before that, most young people attend preschool for a while. After primary school, students can continue their secondary education for an additional five years. Essential training takes place.