For example, if a business is just starting out, it would benefit them to set a long-term goal of where and how they would measure their success in five or even ten years. . This will allow them to continue to adapt to changing markets and trends. If an established business conducts a self-assessment to review its success over a period of time and realizes that it has not been as successful as expected, strategic planning would be extremely helpful in getting it back on track and achieving its objectives. Once strategic plans are established, tactical plans can be used to execute short-term goals. When an organization is just getting started, tactical plans can be used to create procedures and identify the roles of different parts of the organization being started. If a business is struggling and establishing a new strategy, tactical plans can be used to restructure the roles of departments, associates and teams to get the business back in the right direction. In the case of my company, Kum and Go, tactical plans are used at the middle management level to continue to support the company's strategic expansion plan and the overall goal of becoming the number one convenience store in the United States.