Table of contentsConsumer behavior and marketing implicationsConsumer behavior and marketing strategiesConsumer behavior and market segmentationConsumer behavior and product positioningConsumer behavior and marketing researchConsumer behavior and societal and purpose marketing non-profitConsumer Behavior and Government Decision Making The belief of a marketing-oriented business is that the customer is the center around which the business revolves. Therefore, understanding what makes people in general buy and what makes your customer in particular buy is a critical part of business success. The market itself means the customer, around whom all marketing strategies are formulated and implemented. In order to face competition in the market, marketers use various methods to add value to the final product that will reach consumers. This means that in an ever-changing marketing environment, marketers are increasingly concerned or aware of carrying out careful study of consumer behavior around which all marketing activities are built. Here are the main marketing implications of consumer behavior. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Consumer Behavior and Marketing Strategies Understanding consumer behavior is the basis of formulating a marketing strategy. Consumer response to this strategy determines the success or failure of the organization. In this competitive environment, organizations can only survive by delivering more customer value (the difference between all the benefits derived from a total product and all the costs of acquiring those benefits) than their competitors. Delivering superior customer value requires the organization to do a better job of anticipating and reacting to customer needs than the competitor. Marketing strategy is essentially the answer to the question: how will the company deliver superior customer value to its target market? The answer to this question requires the formulation of marketing strategies – mix – product, price, location and promotion. The right combination of these elements meets customer expectations and provides value to the customer. For example, a bicycle marketer must know the customer's performance expectations, desired service, price willing to pay, information they are looking for, and after-sales service to deliver superior customer value . Consumer behavior and market segmentation. The most important marketing decision a business makes is selecting one or more segments to focus their marketing effort. Marketers don't create segments but they find them in the market. Market segmentation is the study of the market to discover a viable group of consumers who are homogeneous in their approach to selecting and using goods or services. Since the market segment has unique needs, a company that develops a product focusing solely on the needs of that segment will be able to meet the desires of the target group and deliver more customer value than its competitor. For example, Femina magazine's preferred segment is educated urban women. The success of this magazine depends on their understanding of the urban woman. Consumer Behavior and Product Positioning Product positioning involves placing the product, service, company or store in the mind of the.