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  • Essay / Microsoft Case Analysis - 1103

    Since the time computers began to become an everyday object, we have seen a leader emerge. Microsoft Corporation has proven over the ages, through technological advancements and new innovations, to be a leader among computers and upcoming new technologies. Microsoft offers a variety of products, some of which include operating systems for laptop and desktop computers, mobile phones, and game consoles. They also offer services that help us with everyday questions and tasks, like Microsoft Office, which most people use in their daily lives to write reports, make presentations, and track their accounts. They have a search engine called Bing, which is a rival to Google, and an instant messaging device, Windows Live. Microsoft, with its broad categories of services and products, has a market value of $215.44 billion, behind Apple Inc. which owns a staggering $306.23 billion, putting it at the top of the market. Market capitalization is the total dollar market value of all of a company's outstanding shares. Market capitalization is calculated by multiplying a company's outstanding shares by a stock's current market price. The investment community uses this figure to determine the size of a company, as opposed to sales or total assets figures. Microsoft's annual revenue in 2010 reached a record $62.5 billion, an increase of 7 percent from the previous fiscal year. The number of employees employed at Microsoft in 2010 was 89,000. Google, a well-known competitor, has 24,400 employees and Apple has 49,400 employees. Microsoft has a very detailed vision, according to which Microsoft is "to be led by a globally diverse workforce that consistently delivers exceptional business results, understands the different... .... middle of paper.. ....me personally. The reason I believe this is because Microsoft has capitalized on computers and marketing operating systems to most people who don't own a Mac. I expect Microsoft to only grow in strength and knowledge creation is one of the major endeavors I have the chance to apply myself to. They have the initiative to expand into other markets such as graphic design, automobiles, as well as; games and daily uses. As a growing business student, Microsoft would have the opportunity to leverage my pre-existing knowledge and extend it to one of their fastest growing markets. Having the ability to grow and grow within a company is a very key aspect of business. You personally have the ability to create new ways to market and grow. Microsoft is a company where I can see my abilities and talents put to good use and I think I would be the perfect fit for them..