After its founding in 1970, Patagonia quickly became one of the leading brands in the clothing industry, particularly in the design of outdoor clothing and equipment for quiet sports like climbing, surfing. , skiing and snowboarding, fly fishing and trail running. However, Patagonia's great success is not only linked to the product itself, but also to the company culture, characterized by great attention to environmental, moral, ethical and philosophical causes. At the same time, the company offers itself as a source of inspiration for other brands, a model to follow. All of these aspects identify the company's purpose, justify its reason for existence, and are clearly expressed in the mission statement: "Build the best product, cause no unnecessary harm, use business to inspire and implement implement solutions to the environmental crisis. no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Additionally, one of the main drivers of Patagonia's success is directly linked to its employees, a passionate workforce, engaged, committed and satisfied. In 2018, in a resource from Fortune's partner, Great Place to Work, 90% of respondents highlighted the high level of job satisfaction, underlying the good atmosphere (97%), pride (97%) , challenges (93%) and great communication (92%). The high level of employee satisfaction is also due to Patagonia's human resources management, which at the same time provides policies and activities that help the company achieve its strategic objectives and develop and retain a pipeline of committed talent. So, in the following paragraph, I will present some of the most important HR policies of the company: Let my people surf is a kind of “mantra” and represents the essence of Yvon Chouinard. Strongly desired by the CEO of the company, let my people surf allows employees to benefit from a flexible schedule, allowing them to take a break from their work during the day in order to surf, climb, ski or practice other sports. In this way, they have the opportunity to test the products they develop, understand strengths, weaknesses and areas for improvement and optimize their future work. Additionally, it also allows them to use this time to improve their education or to stay with the child or take them to play sports. Based on trust and fairness, let my people surf aims to increase employees' work-life balance and create a perfect work-life match. However, work-life balance is not only beneficial for the employees, but also for the employer. Indeed, according to Sussanna Shagvaliyeva and Rashad Yazdanifard (2014), this improves employees' job satisfaction, in terms of motivation, commitment and engagement, but also overall life satisfaction; while from the employer's perspective, the benefits are in terms of reduced job performance, retention and absenteeism rates, leading to improved productivity and profitability of the business. Patagonia places great emphasis on work-life balance, offering its employees a huge selection of free amenities: skateboards, yoga, hiking trails, field trip, ski trip, fly fishing, rock climbing, scooters, weekly 30-minute bike ride at lunchtime, organic food & coffee, etc. All of these facilities help employees find their work - a life balance, but the overarching goal, as the Wall Street Journal puts it,).