Creating digital media for adolescents must take into consideration the importance of the “three Cs”: the child, the context of use and the content. According to Lisa Guernsey, director of the Early Education Initiative at the New America Foundation, these three terms must be reflected in the deliberate choice, application and development of digital media for children. The foundation of children's digital media content could be considered to take into account the four stages of child development, as stated by social constructivist Jean Piaget. By employing active mediation and co-viewing, a child's parents and peers can participate in the child's experiences; Using digital media in the context of learning can make it easier to understand and process program content and advertisements. When establishing digital media content training for a child, consideration must be given to cognitive abilities, intelligence, and growing social-emotional needs. at different stages of development. Jean Piaget theorized that children go through four specific stages of learning: sensorimotor (from birth to two years), pre-operational (from two to seven years), concrete operational (from seven to twelve years), and operational formal (twelve years and over). ) (Marzzarella 65). The application of Piagetian theory, as it relates to the creation of children's digital media, primarily focuses on the cognitive limitations of pre-operative thinking in children under the age of five. Children in the preoperative stage have difficulty understanding television content (Marzzarella 66). When media producers develop a show aimed at an audience of toddlers and preschoolers, they must take into account the child's inability to...... middle of paper ... ...development age, to distinguish the transition from programming to commercials. Differentiating the transition from programmatic to commercials is only the first step in understanding advertising. Without understanding this concept, a child at this stage of development is far from understanding the persuasive intent of an advertisement. Producers of digital media for children should attempt to create age-appropriate content with a thorough understanding of Piagetian theory and its developmental stages. If a child is unable to understand the content, a parent or peer should enforce co-viewing and help the child understand the media programming. The use of co-viewing can also allow the child to understand how to differentiate advertisements from programs, thus freeing them from the clutches of the salient and formal characteristics displayed in the advertisements..