From the beginning, it pits female athletes against the social domination of men. “Girls just didn’t run in public.” “No one on my all-male team would pass me.” “Dad told me I couldn’t be a boxer; he told me I was too small. The ad aims to reflect on scenarios from a culturally shared history of sexism in the United States. The ad presents itself as personifying the value of gender equality. In a context of gender inequality and discrimination, Nike Voices shares values ​​through experience, shared emotion and a sense of community. There is a powerful story told here of how these women endured each of their journeys to overcome the obstacles of discrimination and gain self-esteem and legitimation. Their stories tell how they chose to ignore the social and historical norms adopted by society. The campaign strategizes by portraying both female athletes and little girls. It attempts to engage viewers by showing them that at a young age, these now successful athletes were told they were "too small...too passionate..." but chose to keep winning and never give up . The message of not limiting yourself because of someone else's stereotypical assumptions and opinions about