Customer and Market Analysis Customer analysis is the evaluation of information associated with customers' needs, habits, requirements and market trends. This generally takes place in three phases, with assessment before, during and after the acquisition. These phases are typically accomplished through consumer focus groups, incentive measurements, and field testing. Additionally, market analysis can be best described as a comprehensive examination designed to forecast or anticipate the direction of stocks, bonds, and the product market, usually based on technical data. My company certainly has the ability to address the experience side of most consumers. needs. Experience is always necessary when working with computers, especially when dealing with endless numbers of malware, Trojans, worms, rootkits and corrupted computer issues. Although my company always adheres to state, federal, and government laws regarding equal rights, that doesn't mean I can't hire people with unparalleled IT experience. After all, consumers demand, need and expect a higher level of experience when working with IT companies and repair shops. This is especially true as computers and their limitless accessories become even more high-tech in today's ever-changing technological world. My company will ensure that every IT issue is resolved, no matter how long it takes. Plus, this is where experience, dedication and reliable service come in. The target market for my products and services is limitless due to the countless uses that computers and their many accessories offer to the general public. Unfortunately, there are currently no documented statistics on the average age of the computer, paper, and marketing mix that is undeniably crucial in today's economic infrastructure. Direct marketing as well as the push and pull method are also essential to the success of any business, especially if the business wants to succeed. The most important and fundamental aspect of opening, maintaining and running a business is to recognize and comply with all ethical rules and regulations. Although these rules, guidelines, policies and regulations are strictly followed in most companies, it is hard to deny that individuals are still unaware of them. Nonetheless, each of my employees will definitely be held accountable for all rules, guidelines, and regulations established by the company, regardless of position or authority.Works CitedNickels, WG, McHugh, JM, & McHugh, SM (2010). Understanding Business (ninth ed.). New York, New York: McGraw-Hill Irwin