It is home to over 380 officially recognized universities that would need some form of transportation service to get around campus or into town (Germany study, 2016). Zipcar continues to be the top choice for universities looking for a convenient, sustainable transportation option that provides students with affordable wheels whenever they want them (Zipcar, 2014). Carpooling is an effective option for campuses looking to reduce parking demand and traffic congestion, as well as the carbon footprint of transportation and parking infrastructure. Studies have shown that a single Zipcar can replace up to 15 personal vehicles, while increasing the use of public transportation, walking and cycling (Zipcar, 2014). By operating Zipcar near universities, ride sharing increases transportation options and allows freedom for students least likely to purchase and own a car. Universities have many students from all over the world and the introduction of Zipcar ridesharing will help students avoid overspending on things like rising fuel prices and the high cost of vehicle taxes. This is the target audience of car users and academic universities (Zipcar, 2013). It benefits universities by reducing demand for on-campus parking and reducing traffic volumes. Zipcar will make campuses a safer, healthier place to