This product is expected to attract our current customers who purchase Playtex bottles and bottle liners, as well as potential customers interested in our product for their current bottles. With the expectation of high demand, we will hopefully be able to attract new customers who see the value in Playtex items and will begin purchasing other items from our baby range. • Playtex will continue to provide exceptional customer satisfaction and service, and uphold our commitment to providing the most reliable and safe products to families around the world. B. Target Markets • Our target market will be based on demographic segmentation. It is true that our product will not appeal to all markets, but Playtex must focus on several markets: o Parents, grandparents, babysitters and daycares. o Target both men and women, as both play the role of employee and childcare provider. o Provides parents with an easier option during travel, vacations and visits. The nuisance of having to sterilize baby bottle nipples during busy periods can now be eliminated. o Our target market will see the need and value of our product. Due to the cost of our disposable pacifiers, it is assumed that middle and upper class households might show more