Malcolm Gladwell's article "Small Change: Why the Revolution Will not be Tweeted" raises an important question about the potential contribution of social media to the web at the advent. movement and progressive social change. Gladwell's bold statement that "the revolution will not be tweeted" reflects his view that social media has no useful application in serious activism. Comparing various elements of "high-stakes" lunch counter protests in Greensboro, North Carolina in the 1960s, with "low-stakes" activism carried out through social media, Gladwell concludes that effective social movements are powerful enough to force change on long-standing societal forces. require both “strong ties” between participants and the presence of hierarchical organizations. In contrast, Gladwell characterizes social networks as an intertwined network of “weak ties” intrinsically devoid of hierarchy. Gladwell's prerequisites for the social movement are firmly grounded in a solid body of sociological evidence, but his views regarding the nature of online social networks laughably lack foresight and are obstructed by a deceptively selective body of evidence. Gladwell’s flawed view of social media is a fundamental error. this reverberates throughout his essay. Social networking sites are not meant to be a form of organization; rather, they are designed to be an effective means of communication. Comparing a social site like Twitter to a reform-oriented organization like the NAACP is like comparing a telephone to a local branch of government. They are clearly not the same thing and obviously serve two very different functions. Therefore, an effective comparison of these two very different tools is practically middle of paper ......ernment as much as the rest of the world. Gladwell points out that social media widens the gap between the extremes, a true activist and what I would call true apathy. Our generation, as well as those to come, will be mouse clickers halfway with the disillusionment that our "likes" (in Facebook terms) will have any real impact. The real problem with Gladwell's argument is that he views it from an American perspective: the connections we form here in the United States on Facebook and Twitter are indeed superficial because we have so many other ways to connect with people. In many other places around the world, social networking sites are the only place where they can freely connect with each other. And these ties are not superficial, these ties helped launch uprisings like those in Tunisia and Egypt..