To what extent has the Internet created a global media market? Use relevant examples to illustrate your points. The media sector has become globalized under the effect of capitalist globalization. Most of the major media institutions from different countries have taken their first steps into the global media market. The emergence of the Internet is accelerating the creation of a global media market. In this essay, the expansion of Internet use in contemporary society and the digitalization of traditional mass media will be briefly presented in the first and second sections. The third section will examine how the Internet contributes to the production and access of media information on a global scale. Next, the advantage of the Internet will be discussed over traditional media. The Internet has rebuilt people's lifestyles. At the same time, it has changed the regulation of government control in today's networked society, helping to create a global space for communication. The final section will address some issues with the Internet as a global media platform. In Marshall McLuhan's book Understanding Media (1964), he raised a prophetic theory of the "global village". He asserted that “electric circuits have overturned the regime of time and space and pour upon us instantly and continually the concerns of all other men” (McLuhan and Fiore, 1967, cited in Tomlinson, 1999, p. 153) . It accurately describes today's networked society, as individuals can cross the temporal and spatial boundaries of the Internet to access information and communicate with others. Nowadays, the use of the Internet has grown significantly. More and more people around the world have become accustomed to using their personal computers rather than television and radio. In America, the medium of paper is on average insensitive to the global information infrastructure: access to information in the networked world. [e-book] London: The MIT Press. Available at: Google Bookshttp://books.google.co.uk/books?id=xeQnNl0GNqIC&printsec=frontcover#v=onepage&q=&f=false[Accessed March 10, 2010] Castells, M., 2004. The power of identify. 2nd ed. Oxford: Blackwell Publishing Ltd. Tangos, 2007. Yeeyan: Translating Chinese blog posts into English. [Online] Available at: http://www.chinawebradar.com/507/yeeyan-translate-chinese-blog-posts-into-english.html [Accessed March 8, 2010] Bakardjieva, M., 2005. Internet Society : The Internet in everyday life. London: SAGE. Branigan, T., 2010. Google challenges China's censorship. Guardian.co.uk, [Internet] January 13. Available at: http://www.guardian.co.uk/technology/2010/jan/13/google-china-censorship-battle [Accessed March 13 2010]