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Essay / CanCon Rules for a Better Canada - 1316
Many researchers believe that children and adolescents are very susceptible to media influence due to their lack of real-world experiences (Scharrer, 1957). With such a high youth population in Canada, we need to be aware of the content put out in mass media to encourage a more “Canadian” youth. Canadian television, films and radio are often compared to American media, which contain distinctly American substance. Thus, Canadian identity and culture are greatly influenced by content from the United States. Furthermore, Canada has a rich and diverse culture with its own economic systems, ideologies and political processes, lifestyles and social mores (Statistics Canada, 2013). It is therefore up to Canadian regulations to motivate its citizens to adopt a more Canadian identity and to dissuade them from Americanization. This article will explore the ways in which the Canadian music industry will help define and influence national identity as well as the political and societal benefits that will accompany the implementation of regulations. . Canadian content regulations set using the MAPL system should be implemented by the CRTC to support Canadian ingenuity, values and policy to form a more seamless Canadian identity through music. When radio was first introduced in Canada, it was privately owned, which provided leeway for American companies to absorb the rights to broadcast content. The Prime Minister at the time, RB Bennett, was convinced that "the existing system of private radio would almost inevitably lead to the Americanization of a crucial cultural industry." (Vipond, 2000, p. 41). Therefore, regulations were implemented to "contribute to the development of national unity and provide a...... middle of paper ......resskill, NJ, USA: Hampton Press.Siegel , A. (1983). Politics and the media in Canada. Toronto: McGraw-Hill Ryerson Limited. Street, J. (2013). Music and politics. Hoboken, NJ, USA: John Wiley & Sons. Vipond, M. (2000). Mass media in Canada. Toronto: James Lorimer & Company Ltd., Publishers. Young, D. (2004). Promotional Status and Canada's Juno Awards. Popular music, 23, 271.Canada, G. o. (2013, 05 13). Define culture. Retrieved March 12, 2014 from Statistics Canada: http://www.statcan.gc.ca/pub/87-542-x/2011001/section/s3-eng.htmCanada, G. o. (2009, 08 10). The MAPL System - Defining a Canadian Song. Retrieved March 12, 2014 from the Canadian Radio-television and Telecommunications Commission: http://www.crtc.gc.ca/eng/info_sht/r1.htmMiller, PJ (January 13, 2014). What is Canadian in Canadian media? Wilfred Laurier University, Waterloo, Ontario, Canada.