In Plato's Crito, Socrates demonstrates his belief that character/soul has the highest value. Socrates is in prison, wrongly accused, and Crito tries to convince Socrates to escape instead of being executed. Crito, being a cultural relativist, emphasizes the importance of public opinion in his argument for Socrates' escape. Socrates attempts to explain the difference between reason and emotion. Socrates believes that rational analysis is the only way to seek ethical insight and that public opinion should be rejected because some opinions are more valued than others. Using the analogy of an athlete and a coach, Socrates compares the coach to conscience. If the athlete listens to the incorrect advice of others, he can injure or corrupt his body. Likewise, if an individual listens to the wrong moral authority, his character/soul will become