Company OverviewSkycity is an iconic facility in New Zealand, offering a world-class casino, various restaurants, hotel and other activities such as bungee jumping and seasonal events. They opened their first Auckland casino in 1996, then expanded their management throughout New Zealand and Australia, becoming the "SKYCITY Entertainment Group", known as one of the famous symbols of New Zealand. Zeeland. They expanded their operations by purchasing the Adelaide Casino in 2000 and the Darwin Casino and Hotel in 2004. Auckland, Hamilton and Queenstown are three cities where they have their main operations. Say no to plagiarism. Get a tailor-made essay on 'Why violent video games should not be banned'? Get an original essay Skycity's main objective is to 'drive profit growth to maximize total shareholder return'. Skycity attracted people nationally and internationally. Intricate facilities and various events throughout the season attract New Zealanders, who also have perfect access located in the center of Auckland city and attract tourists and visitors from other countries. Skycity is an important symbol of New Zealand, and it is no exaggeration to say that Skycity is an important part of the New Zealand economy. New Zealand's Sky Tower is the tallest structure in the southern hemisphere. This is a major attraction located in the city of Auckland which has a number of businesses. Given the size of the organization and the brand, globalization has played a significant role. International expansion is linked to globalization because it gives surplus to foreign markets and provides a platform to enter new markets. International expansion is a byproduct of globalization that results in stronger brand power in the case of the Sky Tower. Their wide range of activities including restaurants, casinos, hotels and tourist attractions such as sky tower viewing and sky tower climbing are very popular in Auckland. The digital marketing tool is very effective and has the power to quickly increase the number of visitors to a website or online store, because what is important for SkyCity is to have good management of their SEO. Another strategy used by search engine marketing agencies, when developing websites using SEO (Search Engine Optimization), a set of strategies to improve positioning or organic ranking on Google in a way that Internet users will have the ability to choose and click on their website link, without incurring any cost to them. A good CMS to manage SkyCity's online content will make a big difference. A user-friendly platform with multiple and secure resources allows them to have a better experience in managing their website, blog or online store, which further motivates them to keep SkyCity content up to date. day for their customers. Another important factor to remember is accommodation. Good hosting quality can make their website faster and always online, as hosting issues can make people give up quickly and leave their web page. Skycity has quality hosting and excellent management of its SEO tools, which are used to keep all of its channels up to date. and always providing relevant information to each of their different target audiences in their various activities. The main goal of SEO is to generate traffic fromorganic search engines that convert into sales and leads, but two of its most valuable benefits include improving brand reach and improving brand reach. branding.SEO is a vast domain and the domain is so dynamic with a lot of changes and frequent updates that it becomes difficult to track them down. Additionally, it is vital for Skycity to pay attention to all areas of its business, so that nothing is forgotten or overlooked. Now, when it comes to accessible search engine optimization techniques, social media is an advantage. Although it does not directly influence search engine optimization for their business, it plays a crucial role in attracting traffic and establishing brand presence in the market for their business. Regardless of the size of their business, it is wise to create a well-planned marketing strategy that incorporates SEO and social media. The social media platforms used by Skycity today are Facebook, Twitter, Instagram, Pinterest and LinkedIn. These platforms are doing very well in the online market. However, Skycity must remember that all social media platforms are unique and different and hence they can include the right points in their strategy to make a positive difference in their business. Skycity created a fan page to represent their business on Facebook in order to gain long-term relationships with their fans, readers or customers. They use some fan page strategies to improve branding, for example, customers can use Skycity Facebook as their fan page, they also showcase their Featured Likes i.e. the pages they agree, such as partnerships or related matters or subsidiaries, in the case of Skycity, casino, restaurants and others. Skycity also displays the top five photos and always enters the news feeds of their fans, always publishing new videos or photos and announcing upcoming events. Skycity also offers the possibility to its employees, for example, to promote their fan page , share the page with their connections, create a link to the fan page from a personal profile. Skycity fan page is very interesting and uses their fan page to promote smartly. Facebook's best practices are: showing their ads to the right group of people, being specific about who they want to reach, reaching an interested audience, finding more people like their existing customers. How do they do this? For example, a Skycity to reach new customers, it does not necessarily have to show ads to people who have already liked the page, it can show ads to friends of fans of its page. A Skycity can refine its advertising audience based on the content people have shared about themselves in their Facebook profiles, such as their age, gender, relationship status, to offer their services to an appropriate target audience, e.g. example, offering their entertainment like casino to people who participate in online poker games. Reaching an interested audience, they can refine the audience of their advertising based on the content people have shared about themselves in their Facebook profiles. Interest targeting allows them to define their ideal audience based on their interests, hobbies, and pages they like on Facebook. Skycity offers a variety of entertainment that may be similar to people's interests and hobbies. They identify interests based on information people have added to their timeline, keywords associated with..