Using Social Media Networks for Business SuccessThe advent of the Internet and its continued rise to omnipresence has led to the creation of another medium: sites online social networks. Internet social networking services are generally platforms that help create social networks or relationships between people who share interests, connections, hobbies, or backgrounds. Each user – depending on the capabilities and capabilities of a certain social network – can share messages, ideas, images. and even the interests of the users they are connected with. Social networking sites bring many benefits to those who use them. However, individuals are not the only ones who can benefit from web-based social networks. Businesses have also found it very beneficial to jump on the bandwagon and start dabbling in online social networking. Thanks to social networks, companies could also share and transmit messages, particularly marketing messages, to their target consumers. Global businesses are now flocking to social media sites like Facebook, Google+, Tumblr and Twitter – mainly because of their global reach....