If you are an online business specializing in consulting, you would do well to look at the thousands of businesses that have no trace of the Internet. Your business may primarily deal with startups who come to you to improve their internet presence, but the fact is that there are potentially millions of dollars worth of customers who won't look your way at all. This is not because they are inherently opposed to the Internet, but simply that many people are wary of the Internet and have no idea how to approach it. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay People who are not on the Internet at all should be a major concern if you have an online consulting business that deals with helping businesses improve their online business. pictures. Of course, most of the time you are used to clients coming to you asking for your services, but being proactive on your part can reap great rewards. Not only is this a largely untapped revenue stream, but most businesses can also benefit from any sort of online presence, even if it's as simple as a Twitter account. If you can introduce these easy-to-navigate tools to web-wary customers, you'll be able to build a stable business relationship with them and help them move to the next level when they feel comfortable. Of course, the first question to ask is: How can you, as an online consultant, connect with businesses that are not online at all? The simple answer? Go local. You probably know of a few holes in the city walls that aren't likely to have a very strong internet presence, if at all. Consider physically going to these companies, yes! Get off the internet for a moment and see if you can talk to the owners about their online marketing potential. Of course, acting like a door-to-door salesman may not be your style, but consider working with your contacts to see if you can speak with the owner in a more friendly manner, rather than introducing yourself directly. and offer your services. That's not to say the heavy-handed approach won't work, sometimes you might be surprised how often it will, but being able to work through connections will often make the process easier. And once you have a client under your wing, it's amazing how quickly word spreads. Keep in mind: this is just a sample. Get a personalized article now from our expert writers. Get a Custom Essay The old adage think globally, act locally is so. This is true in the case of online consulting companies working with offline clients. You'll need to think about the terms of the Internet, which is a global business, but also bring your local knowledge and connections into play. When you combine these two initiatives, you'll be surprised how powerful they can be..