In the book "Good to Great", Jim Collins identified eleven companies, each with average returns over fifteen years, followed by the transition phase and earnings three times greater than the market trend. . The author has attempted to separate and document some of the management philosophies that may be fundamental in influencing such achievements. In the United States, a small minority of companies have managed to take negative growth and turn it into exceptionally positive growth. The evolution from “good to great” does not happen in a single day, but requires a long transition period. Jim Collins in "Good to Great" provides many very useful tips on how to succeed in business and achieve long-term development and growth goals. Collins states that the most critical factor in growing the company from "good" to "great" is implementing the Level 5 leader strategy. According to the book, such a person must be able to integrate skillfully address critical factors and create a path to success. The ideal Level 5 leader must be able to unite traditional quiet humility with respect for the greater well-being of the company over personal gain. This leader can inspire everyone in the company to achieve their own level of “greatness.” This idea of ​​the Level 5 leader has proven true in real life. It's no secret: a company becomes great if its leader is great. He is the one who charts the path of development and he is the one all employees want to be like. The leader's personal desire for success, not only of himself, but also of the company as a business unit, will lead to a similar attitude on the part of employees who will strive to become a small middle of paper. .....f who they are. and what they can do. More importantly, “big” companies relentlessly seek not short-term growth but continuous improvement. They never stop putting into practice the principles and ideas that made them “great”. Introspection of leadership skills can make a “good” manager a “better” manager, but can never create a “great” one. Collins in his book “Good to Great” argues otherwise, but reality shows that the individual cannot acquire all the skills and dedication of the level 5 manager to become the perfect leader. Inner motivation, humility and the ability to choose the best path at each stage of business development are essential for the level 5 manager. Nevertheless, these traits develop through lifelong achievements and cannot be evoked when reading a book, even one as important as Collins' "Good to Great"..