Stuart SchmidtkeAnalysis IIMarch 5, 2014Bhopal Chemical Leak DisasterWhen things go wrong, many people blame someone else or look to someone else for help. get out of their mess. When the Union Carbide Corporation (UCC) caused one of the worst industrial disasters in world history, it turned to Dow Jones Chemical to change its image. Years after the Bhopal disaster, Dow bought the company for $12 billion in hopes of boosting its stock and revenue. What Dow didn't know was that they would compensate the victims of the Bhopal disaster for the same amount of money for which they purchased Union Carbide Corporation. The Bhopal disaster is an example of an image crisis. Even though Union Carbide Corporation represented a financial gain, Dow ruined its image by taking so long to clean up a mess that left thousands dead. On December 2, 1984, a toxic leak from the Bhopal factory exposed half a million people to forty tons of Methylisocyante (Greenpeace.org). The leak was caused by large quantities of water entering the methylisocyanant tank, which is believed to be a deliberate injection to cut costs (Bhopal.com). Over the next few days, more than eight thousand people would die from exposure to the gases, and over the next two decades, hundreds of thousands would be exposed to contaminated soil and groundwater. Union Carbide Corporation left a huge disaster in India, and Dow believed that they were the ones who could clean up the mess and compensate the victims of the disaster. Dow Jones Chemical taking responsibility for the Bhopal disaster is the perfect example of the image crisis. The image crisis is how a company perceives itself and how the public perceives it. The image of Union Carbide Corporation has been ruined not only from middle of paper......ferent points of view.Authority: It is credible because it comes from a reliable database.Accuracy: It is accurate because it comes from victims and very credible sources. Purpose: The purpose of this source is to have something other than a reliable website as a source. "Bhopal Disaster. (2007) BBC, The Yes Men." YouTube. http://www.youtube.com/watch?v=LiWlvBro9eICurrency: This video was taken when Dow announced it would compensate the Bhopal victims. Relevance: This video is relevant because much of my article was based on Dow's reimbursement of the Bhopal Victims. Authority: It is credible because it comes from the Dow spokesperson himself. Clarification: it is accurate because it was taken just after Dow announced its intention to reimburse the victims of Bhopal. Objective: the purpose of this video is to back up my idea about Dow taking time to reimburse the victims of Bhopal.