The paper examines Nike's success in the 1990s, identifying its core values, elements of its competitive advantage, and its outsourcing policies. The effects of bad publicity caused by poor conditions in their sweatshops are analyzed and the company's shift toward its social and environmental responsibilities is described. Recommendations are offered on Nike's strategic development over the next five years. The paper addresses the following tasks: Explain Nike's mission, vision, and values ​​circa 1990 and critically analyze the foundations of Nike's competitive advantage at that time. Critically evaluate Nike's approach to the post-1990 protests, taking into account the different stakeholders it had to deal with. Advising Nike on how to grow its business over the next five years from the date of the case.3 Mission Statement Analysis As stated in the case, Nike's mission was "to increase brand awareness and consumer loyalty. The mission statement states that Nike would produce a brand of shoes that would benefit its consumers, the majority of whom are famous athletes and that these celebrities would in turn endorse the product, which would increase publicity of the products. Another of Nike's missions was to produce a variety of products for athletes and also be recognized in the fashion industry. At the time, Nike was booming and wanted its name heard all over the world. They wanted to ensure that every pair of shoes worn by an athlete or individual was recognized. Another stated mission was to produce as many shoes as possible for less and sell for more, thereby making a profit. This motive led to the outsourcing of the middle of paper......an advanced shoe manufacturing company with the needs of our customers as well as those of our employees in mind. To be able to accomplish this mission, I would also include international codes of conduct that must be respected at home and abroad. On the University of Oregon side, if I were president, I would stay with the Workers' Rights Consortium and further investigate the causes and effects of these sweatshops. I would also educate the student body as well as teachers to get involved in preventing sweatshop activities. I would sponsor students to thoroughly research these sweatshops and I would also prevent the sale on campus of any clothing made in a sweatshop. Additionally, I would create a trust fund for workers who have been victims of the sweatshop environment, where they could use these resources for their children by providing them with the basic amenities they need..