Steve Jobs was a visionary, as well as a key representative. He made simple decisions to discontinue products in the short term, make the Apple operating system open to programming providers, and update a more productive assembly system. Ultimately, these activities resulted in higher peripheral benefit for each element. By restoring Apple's organizational structure, acquiring the right kind of human capital, and making vital business decisions to reduce costs, Steve Jobs made Apple Inc. the organization that many people know and love today today. Apple is known as the world's largest computer company in terms of total assets and revenue, and the world's second largest mobile phone company. It is the most valuable brand in the world. Apple is “the second most profitable, according to the premium estimate which could limit development to developing markets (Apple, Inc., 2016). Finally, “operating in a complex and challenging environment could impact market position” (Apple, Inc., 2016). That being said, even though the competition is closing in and taking advantage of Apple's costs, they have figured out how to stay ahead. They have a lot of consumers who are loyal to their brand and have managed to satisfy their needs and wants. I believe that Apple can continue its path to be the pioneer of the digital market revolution if it continues its market strategy, continues to be innovative and continues to follow the direction that Steve Jobs has shown so far so that this organization strives to strive. Consider whether competition from Apple has increased Apple's market share. Not only has it survived bad initiative, tech bubble bursts, subdued economies, and increased rivalry, but it has also effortlessly stayed above water in a deeply unpredictable and developing business sector. This achievement can be attributed to Apple's focus on its core mission of bringing imaginative and revolutionary innovation to everyone. This has allowed Apple to attract representative capabilities and buyers who also share this quality and will remain loyal to Apple for a considerable period of time. With Apple's smartphone and tablet market selling extremely well, there is no doubt in my mind that Apple's sales will continue to grow and the company will continue to thrive (Hiner,