A Société means company in French and “Societe BIC, the French consumer products company, makes the ubiquitous lighters, pens and razors” (Hoovers). The founder of BIC was Baron Marcel Bich, and created his company in 1953 with his partner Edouard Buffard, they did not really invent the pen, the Hungarian Ladislao Bir was the creator of the coins, so Bich had bought it from Bir (Los Angeles Times). Edouard Buffard was the... “Executive Vice-President and Director of the BIC Company” (BIC Group). In Italy, a “Baron” was dominant and powerful in the Middle Ages. Marcel Bich worked in an ink company and had resigned to start his own company, he was in fact product manager of this company. It started simply, like selling pieces of pen around 1945, in Paris. Ballpoint pens began selling in the United States for $12.50 in every department store (BIC Corporation). BIC is named after founder Marcel Bich, but only using his last name. BIC was an expensive company worth millions (Silverstein). All BIC products are disposable and they still manage to acquire so many sales. Then all his inventions of ballpoint pens and mechanical pencils, to name a few, were branded BIC. Marcel Bich's first invention in the 1950s was the ballpoint pen. In Gale's article titled "BIC Corporation" he quotes "...introduced his own line of ballpoint pens." Called BIC - using the phonetic spelling of Bich's name... These BIC pens had a clear, transparent exterior, and allowed people to see how much ink they still had left in their ink container, which was placed inside. transparent exterior support, but BIC didn't stop there. In 1958, BIC was born...... middle of paper ...... Boyer, Deanard and A. Woodward. “BIC Company.” Encyclopedia.com. HighBeam Research, January 1, 1998. Web. May 4, 2014. Gérard, Claire. “History of the BIC.” . BIC, October 1, 2013. Web. May 2, 2014. “History of BIC pens. » History of BIC pens. Np, and Web. May 2, 2014. Khurana, Anjali. “BIC Corporatio marketing strategy.” ManagementParadisecom Forums Your Online MBA Program and Management Student Forum for MBABMS MMS BMM BBA RSS Students. ManagementParadise.com, December 11, 2010. Web. May 4, 2014.Silverstein, Barry. "BIC | Pen Brands | Brand Extensions | Schick | BIC Consumer Products | Gillette | Brandchannel.com." BIC | Pen brands | Brand extensions | Schick | BIC consumer products | Gillette | Brandchannel.com. Np, July 6, 2009. Web. May 2, 2014. “BIC Company.” Answers. Answers Corporation, and Web. May 2 2014.