Table of contentsSocial campaignViolence against children and adolescentsViolence against children and adolescents in the PhilippinesEffects of violence against children and adolescentsAnti-violence among children and adolescentsLove Myself campaignKorean pop culturePop culture Korean in the PhilippinesStudy SettingHow common is the form of domestic violence Treat the offender Treat the victim Conclusion Theory of Reasoned Action According to UNICEF (2017), nearly one billion children worldwide are vulnerable to violence. The total ban on corporal punishment, necessary for discipline, in the home is implemented by only 60 countries, including the Philippines, which still leaves more than 91%, or 600 million children, still vulnerable. Violence does not only occur at home, but also at school and in the community. Violence affects children in places where they are supposed to feel safe and among people they trust (UNICEF, 2017, UNICEF-IRC, 2018, World Health Organization (WHO), 2016). Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay For these reasons, social institutions (e.g. WHO, UNICEF, United Nations (UN), Centers for Disease Control and Prevention (CDCP), the World Bank, etc.) (UNICEF PH Media Centre, 2016) came together to address the problem of violence against children and adolescents. Following the Millennium Development Goals (MDGs) which ended in 2015, the Sustainable Development Goals (SDGs) were launched in January 2016, which included ## goals for sustainable development to be achieved by 2030. Among These SDGs have a child protection objective. from any form of abuse or violence, SDG 16.2 “end the abuse, exploitation, trafficking and all forms of violence and torture of children” (Sustainable Development Goals, 2016). Various social campaigns have been launched to address and raise awareness about violence against children. Among them, the #ENDViolence tag on social media is widely used and promoted by partner institutions of the End Violence campaign. In partnership with UNICEF, a popular South Korean boy band, Beyond the Scene or BTS, founded the Love Myself campaign. Building a partnership aims to educate, raise awareness and raise funds to support stakeholders or children affected by violence around the world (Love Myself, 2017; UNICEF, 2017). The research suggests further educating stakeholders and the public about campaigns and violence against children and adolescents; therefore, this is the study's incentive to better understand and support the claims. Along with the popularity and influence of South Korean culture in the Philippines among Filipino youth, the study generally aims to understand how the influence of BTS affects knowledge, knowledge needs, attitude and practice of those interviewed as part of the Love Myself campaign. CampaignCampaigns, as defined by Lamb (1997, cited in Raab and Rocha, Campaigns to End Violence Against Women and Girls), is “an organized effort to exert public pressure on institutions and individuals in order to influence their actions. “Campaigns generally aim to raise awareness, inform, educate, influence behavior and promote change among their target audience and society (Raab and Rocha, 2011). Campaign approaches are divided into two types depending on the campaign objective. The first approach is to influence behavior, the second to gain public support. THESocial campaigns, on the other hand, apply both: they attract attention and raise awareness in order to gain support, which must be followed by a change in behavior towards the issue and an implementation of this question (Raab and Rocha, 2011). According to Atkin and Rice (2012) in their publication "Theory and Principles of the Public Communication Campaign", public communication campaigns are: "...deliberate attempts to inform or influence the behaviors of a broad audience within a period of specified time using an organized set of communication activities and presenting a set of mediated messages across multiple channels, typically to produce non-commercial benefits for individuals and society. “Social campaigns, based on the principles of marketing and advertising with the help and implication of these principles, achieve their goals among their target audience and the general public through the use of various media (e.g. print, audio, multimedia) (Raab and Rocha, 2011; Atkin and Rice, 2012). Therefore, it influences voluntary behaviors, aimed at the development of the ethical and social well-being of the target audience and society (Hersfall, Bromfield and McDonald, 2010). It is not necessarily aimed at a specific audience only, but aims to raise awareness among everyone in society (Hersfall, B, et. al. , 2010). Social campaigns are categorized and rated based on their reach or scope, duration, or the length of time they were run. the campaign must achieve and maintain its objectives, as well as its theme or goal defined by the local context (Raab and Rocha, 2011). According to Raab and Rocha (2011), the key elements of social campaigns are: based on an understanding of the theme and its objective; it must promote ethics relevant to its theme; this includes strategic campaign planning; careful planning of the campaign strategy or action plan to achieve the campaign objectives; implement the strategy in activities relevant to the theme; monitoring and analysis of data as the campaign progresses until its end to ensure its effectiveness; and financial management to improve efficiency and security against mismanagement of funds. In summary, social campaigns are a universal process that involves a system of communication and processes aimed at attracting social support and achieving their goals and stakeholders to achieve a common goal of social good and well-being (Atkin and Rice, ; Raab and Rocha). , 2011; World Health Organization (WHO), 2006; NC Department of Health and Human Services, 2014). Violence against children and adolescents. Violence is any form of abuse, neglect or deprivation, threat, harm, mistreatment, torture or exploitation. done physically, emotionally or psychologically to any individual, in public or private, which happens to every member of society (World Vision International, 2017; WHO, 2009). Violence against children and adolescents is a growing concern due to its long-term effects on the individual and society, which could hinder development (Sustainable Development Goals, 2017). According to research statistics, the prevalence of violence among children and adolescents is increasing, affecting almost one billion children and adolescents affected by violence (WHO, 2017; UNICEF, 2017). Research ( ) shows that violence among children and adolescents occurs in places where they are supposed to feel protected and safe: at home, at school and in the community to which they belong, amongpeople they are supposed to trust. Common violence at home and at school includes sanctions that involve discipline (UNICEF, 2017). Violence at home and at school also manifests itself in the form of sexual abuse, bullying and attacks at school (UNICEF-Innocenti Research Office, 2017). 1 in 3 students, between 13 and 15 years old, is a victim of violence at school through the harassment of other children. Violence also occurs through online platforms where children are exposed to other forms of violence and even exploitation (United Childrens Fund-Innocenti Research Center (UNICEF-IRC), 2018). Violence against children and adolescents in the Philippines A survey conducted by UNICEF showed that there is a high prevalence of violence among Filipino children, with 80% of participants surveyed reporting having been victims of violence. 76 percent of this violence was physical violence that occurred in their own home. Boys experience more physical violence than girls (UNICEF PH, 2016; Cerejano, T., 2016). ThereIt is also the most common phenomenon of child sexual abuse online. From 2008 to 2013, there was an increase in the trend of sexual violence against children and adolescents. These include sexual exploitation and abuse, both physical and virtual, which occur more frequently among young girls than boys (UNICEF PH, 2016). Violence among Filipino youth is due to poverty, culture of silence, fear of being reported, and ineffective implementation and enforcement of laws (Cerejano, T. , 2016). (table of laws here)Effects of violence against children and adolescentsAnti-violence among children and adolescentsVarious international institutions came together in 2015 and founded the Global Partnership to End Violence Against Children to end to the problem of violence against children and adolescents. The Global Partnership to End Violence Against Children aims “to end all forms of violence against children by 2030” (Global Partnership to End Violence Against Children, 2015) in response to the Sustainable Development Goal (SDG) 16.2 “end the abuse, exploitation, trafficking and all forms of violence and torture of children” (Sustainable Development Goals, 2016). Various research ( ) has defined that violence prevention begins with education and community involvement in the movement. #EndViolence is the social media tag promoted by partner institutions, including UNICEF, to address stakeholders and the general public on social media. As the most used mode of communication today, the #ENDViolence tag is generally used to promote and raise awareness of the anti-violence campaign through social media. Love Myself CampaignLove Myself is a campaign founded by a Korean label, Big Hit Entertainment and its artist group Beyond the Scene (formerly Bangtan Sonyeondan) or BTS, in partnership with the Korean Committee for the United Children's Fund, in response to the growing statistics of the rate of violence and self-harm among adolescents and children in South Korea (Korea Times, 2017), and due to the growing worldwide popularity and demand for the boy band of the South Korean popular culture BTS. The partnership was established on November 1, 2017 to promote, sponsor and fund UNICEF's #ENDViolence campaign. The campaign with its slogan “Love Myself, Share Love” aims, according to its official web page with the web address www. love myself. org (2017): educate local communities about violence and prevention; get support throughactive promotion on social networks; and raise funds to support UNICEF's #ENDViolence campaign. The Love Myself campaign uses the social media tag #BTSLoveMyself and social media sites such as Instagram, Twitter and Facebook, to promote and raise awareness about the campaign. The Love Myself campaign was launched with the BTS World Tour: Love Yourself concert produced by the label Big Hit Entertainment on August 24 in Seoul, South Korea and will continue with a world tour for the rest of the year. On September 24, BTS attended the 74th United Nations (UN) General Assembly and launched “Youth 2030: The UN Youth Strategy” with the corresponding campaign “Generation Unlimited” (UNICEF Twitter account , 2018). The #ENDViolence campaign, mentioned above, is a campaign led by UNICEF with the aim of “creating safe and healthy living conditions for the world's children and adolescents” (love-myself.org, 2017). Korean Pop CulturePopular culture trends have been and still influence our lifestyle, even every aspect of our life, including our style, even our goals and lifestyle. The variety of popular culture was passed down to subsequent generations. As defined in the master's thesis of William Tuk (2013), popular culture can take the form of any print, leisure or multimedia and contain the culture of a country produced for a large number of consumers. At present, the popular culture that rules the hearts of most teenagers and even older generations is Korean popular culture or particularly known as the Hallyu wave. Hallyu, as many understand and witness it, is not just everything about Korean music. Different scientific research (Chua, BH, 2010; Kim, HM, 2005; Shim, D., 2005; Tuk, W., 2013) have put forward the same explanation and the same understanding. Hallyu, from the term hanryu, was first used in Chinese. media recognizes it as the boom and rapid spread of Korean entertainment and influence. At present, it now includes various products from cosmetics, language, cooking, etc. The Hallyu wave began to invade Asian media since the mid-1990s. Even before the Hallyu wave, the art, architecture, tradition and music were already evident and preserved in history – until today 'today – from Korea. The top ranked media is none other than Korean dramas. Thanks to the beauty of their artists and their relevant storylines, it was easy to capture the audience's attention; a sudden increase in demand for this form of media was evident across all East Asian countries. Those from Taiwan, Singapore, Hong Kong and Japan in particular have been included in the growing demand for this type of pop culture media (Dator, J., Seo, Y., 2004). The sudden increase in demands for Korean pop culture has led SM Entertainment to CEO Lee Soo Man will create another trend starting with SM's first boy group and previous HOT. This rise of male and female artist groups and their music collectively known as K-Pop, paved the way to fame and is now globally famous with over 6 million fans worldwide ( Tuk, W., 2013; Shim, D., 2005; Salmon, A., 2013; Teenagers and some adults became deeply involved in the wave with help from around the world. the Web and audiovisual media. The growing popularity of male and female groups has brought the name Hallyu to the music charts. Music, in particular, has made the most of its popularity and trendiness. Various companiesKorean entertainment companies join the music and celebrity competition. YG and JYP Entertainment are undoubtedly one of the pioneers who launched Korean pop music and joined the competition (Tuk, W., 2013; "SM, YG, and JYP Entertainment's Casting and Trainees System", 2012).Korean pop culture in the PhilippinesThe influence and immense popularity of Hallyu was not only isolated to East Asia and various parts of the continent, but spread throughout the world. Many broadcasting companies have started adding Korean drama series, variety shows, and reality shows to their prime time slots. The Philippines is one of the many countries affected by the Hallyu wave (Alanzalon, S., 2011). The Philippines is one of the countries with the largest number of Korean pop and culture fans. As a result, various Korean cultural organizations have been founded to cater to the ever-increasing number of enthusiasts, such as the Korean Cultural Center (KCC), the Philippine K-Pop Convention, Inc., etc. PKCI is the first and largest Korean pop organization. cultural organization in the Philippines that organizes Korean pop culture events and the largest annual Korean pop year-end event, known as the K-Pop Convention or KCon. Framework of the Study The study will use Bergman and Gladwell's theory of contagion, the theory of reason. Action and two-step flow theory by Lazarsfeld and Katz. Contagion TheoryDomestic violence is a common type of mistreatment or abuse suffered by a child or adult by a close family member or someone with whom they have an intimate relationship. According to the article, domestic violence refers to women being abused by their husbands. leading to the death of the victim (Roberson & Wallace, 2016). The victim in this case is Lida Maria, who was allegedly physically attacked before being shot dead by her husband Manuel. Based on the series of events, I think Lida and Manuel had some family issues that they were trying to resolve and in doing so conflict arose. The two began arguing and eventually engaged in physical violence which resulted in Maria's death. Controlling anger and resolving family issues in a sober atmosphere is one of the important lessons that can be learned from this article. Although domestic violence involves children, women and men, in many cases women are the victims, followed by children. How common is this form of domestic violence? Domestic violence is a common abuse experienced globally. Abuse manifests itself in different forms, including physical, psychological, financial, emotional and sexual. The form of violence presented in the article is physical violence. Physical violence involves a cause of pain or injury inflicted on the victim through the use of force (Heise, 2018). Although some forms of domestic violence are not common, physical violence is represented as the recognizable and most common form of violence. This is a common form of abuse as it involves major and minor injuries such as kicking, slapping, shooting, choking, and stabbing, among others. After reading the article, I realized that physical violence can take place anywhere and at any time of the day. According to the article, Lida Maria suffered physical injuries before being shot by her husband, Manuel. I believe that awareness of ways to manage anger can reduce instances of physical violence. Dealing with the Offender Domestic violence is a criminal activity and should be charged in court. Different states have