The author called for servant leadership for long-term success for all stakeholders. Like other professions, leaders must hone their abilities to be effective in their leadership role. Finding purpose in what you accomplish outside of money, power, and fame resonates with the True North. A leader must act in the best interest of the organization, which would lead to a greater good. Having a balance between IQ and EQ will lead to leadership in the True North. Passion, compassion, empathy and courage matter, decisions of the heart are important elements of the True North. To develop as a worthy human being, a leader must become a self-aware, integrated human being who is comfortable being themselves. Additionally, a leader with True North shifts from I to we, is humble, serves customers, empowers people, and aligns personal values ​​with the organization's mission. A True North leader demonstrates a high level of integrity and leads by example. A leader with true north is an integrated leader with a fine balance between personal, family, professional and community life. Along the same lines, a leader with True North aligns and nourishes their mind, body, and soul. To be an authentic leader, one must discover their true north and the purpose of leadership. Leadership decides the success or failure of organizations. The leading cause of organizational failure over the past decade is leadership failure. A leader